Welcome to Heidlee.com
Authentic Korean Beauty, Trend & Lifestyle
Thoughtful stories and insights from Korea, shared in real time.
Categories
Curated stories on Korean beauty, lifestyle, and culture — simple, real, and thoughtful.
K-Beauty
Minimal routines, trending ingredient, and honest skincare
K-Trends
Style, wellness, and the cultural shifts shaping Korea today.
K-Lifestyle
Everyday life, hidden places, and perspectives beyond the hype.
About Me
Hi, I’m Heid Lee!
A traveler and blogger
living between Seoul and Cologne
With this blog, I share grounded perspectives on Korean beauty, culture, and life.
Living abroad gave me fresh eyes: what feels natural in Korea often looks unusual elsewhere, and translations don’t always capture the full nuance…
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