About Heidlee.com
Welcome to my corner of the internet
where Korean beauty, lifestyle, and culture meet real stories, thoughtful insights, honesty, and real-life context.
About Heid Lee
Hi, I’m Heid Lee — a traveler, observer, and lifelong Seoulite currently living between Korea and Germany.
I’ve always been fascinated by how people live — the little choices that reveal so much about a place and its culture. Living abroad gave me fresh eyes: what feels natural in Korea often looks unusual elsewhere, and translations don’t always capture the full nuance.
With this blog, I hope to share a more grounded and thoughtful perspective on Korean trends and daily life — from the view of someone experiencing it in real time and constantly asking “why.”
What You’ll Find Here
• K-Beauty routines that evolve with the seasons
Shaped by weather, skin needs, and cultural habits, not just marketing.
• Places locals truly go
From hidden cafés to quiet neighborhoods that reflect everyday Korean life.
• Insightful reflections on Korean life, culture, and identity
Honest perspectives on how Koreans approach beauty, wellness, and trends — written for curious minds around the world.
Why this Blog
Spending time abroad, I’ve often come across exaggerated or misrepresented versions of K-trends — glossy, simplified snapshots that don’t quite reflect how things really are in Korea. That disconnect made me want to share something different: a more grounded, human, and relatable view of Korean life.
This isn’t about hyping the latest viral skincare product, or sending you to the same five tourist spots. Instead, it’s about understanding why Koreans choose what they do — whether it’s a moisturizer, a neighborhood café, or a fashion trend.
If you’re curious about Korea
beyond the headlines, the filters, and the buzzwords,
you’re in the right place.
Thanks for visiting.
I’m so glad you’re here.
Let’s explore Korea together,
one thoughtful post at a time.
Warmly,
Heid Lee