About Heidlee.com
A modern lens on Korea
K-Beauty ✦ Lifestyle ✦ Culture
Discover Korea beyond hype with grounded insights and real-life context.
Hi, I’m Heid Lee
A traveler, observer, and lifelong Seoulite currently living between Korea and Germany.
Living abroad gave me fresh eyes: what feels natural in Korea can look unusual elsewhere. Translations often miss the nuance, and that’s where this blog comes in.
With this blog, I hope to share a more grounded and thoughtful perspective on Korean trends and daily life — from the view of someone experiencing it in real time and constantly asking “why.”
Curated Stories for Curious Minds
K-Beauty that evolves with time
Skincare routines shaped by weather, skin needs, and cultural habits, not just marketing.
Everyday Korea beyond the tourist map
From hidden cafés to quiet neighborhoods that reflect everyday Korean life.
Insightful perspectives on Korean life and culture
Fresh takes on beauty, wellness, and trends — exploring both everyday life and what’s shaping Korea today.
Too often, K-trends are oversimplified or exaggerated.
Spending time abroad, I’ve often come across exaggerated or misrepresented versions of K-trends. That disconnect made me want to share something different.
This blog takes a different approach
- No hype, no viral-only coverage. – not only about the latest viral skincare product
- Focus on why Koreans choose what they do — whether it’s a moisturizer, a café, or a fashion trend.
- Grounded, human, and relatable stories that help you understand Korean for real.
If you’re curious about Korea beyond the headlines, the filters, and the buzzwords,
You’re in the Right Place.
Thanks for visiting! Whether you’re here for K-beauty tips, hidden gems, or cultural reflections, I’m excited to share this journey with you. Let’s explore Korea together, one thoughtful post at a time.
Let’s Explore Together!
Warmly,
Heid Lee